How to advertise using instagram

If you are looking to promote your products on Instagram but don't know how to get started, this article will guide you through the process step by step.

Firstly, open your Instagram app and log in to your account. Next, go to your profile and turn your account into a professional account by going to Settings, then Account, and clicking on "Add Professional Account."

Once you've converted your account to a professional account, click on one of your posts, and alongside insights, you'll find a "Boost Post" button. Click on this button and select a goal for your ad. Next, let your target audience be automatic and select your budget and duration.

Review your ad and select your payment method. If you don't have a credit card or your money is in Mpesa, don't worry. Follow this link to learn how to pay using mpesa

After your ad's duration is complete, you will notice that your account has not been deducted. Instagram will bill you the next month or when you breach a set limit. To settle your account, go to Settings, click on "Business," select "Ad Payment," click on "Payment Method," check your current balance and pay.

In conclusion, promoting your products on Instagram is an effective way to reach a broad audience and drive sales. Follow these simple steps to create engaging Instagram ads and use the platform to your advantage.

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